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Welcome to My New Website

Leave a Comment / Business Development, Website Development / Nick Blatchley

There are very few areas of life that stand still, and web design moves faster than most. I’ve been in business for four years now, and the original design was fine back then. The site has had some tweaks, but the design has remained broadly the same. I’ve realised for a while, though, that I […]

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Compelling Your Readers to Scroll Down

Leave a Comment / Marketing, Writing Advice / Nick Blatchley

Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance that not many people are reading them. People today have very short attention spans — and that’s by no means confined to kids. The reality

Compelling Your Readers to Scroll Down Read More »

When a Picture Doesn’t Paint a Thousand Words

Leave a Comment / Writing / Nick Blatchley

A picture paints a thousand words, they say. Well, maybe. If the picture happens to be by Leonardo or Rembrandt, that’s doubtless true. Sometimes, a picture doesn’t paint a single word. In an effort to upgrade my filing system from the “lots of piles of paper everywhere” model, I today bought a number of cardboard

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White Horses and Copywriting

Leave a Comment / Writing, Writing Advice / Nick Blatchley

There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and perhaps the most inspiring, is the White Horse of Uffington, on the Berkshire/Oxfordshire border. I visited it for the first time this summer, though I was

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Blunt-Force Marketing

Leave a Comment / Uncategorized / Nick Blatchley

Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If I’ve just bought a Dylan CD, for instance, it’s reasonable to think I might want other Dylan CDs. Even if (as is likely) I already

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George Orwell and the English Language

Leave a Comment / Writing Advice / Nick Blatchley

George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, when I was younger, an irrational fear of reaching the year 1984. He’s also given us Newspeak (and any number of similar coinings ending in

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Are You Creative?

Leave a Comment / Business / Nick Blatchley

A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found it an excellent event, although it could have done with being better attended. At the same time, it was mainly (though not entirely) focused on

Are You Creative? Read More »

Another Election?

Leave a Comment / Copywriting, Politics / Nick Blatchley

In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed up with voting and get cynical about the point of it. After all, whoever we vote for, we end up with the Government. If a

Another Election? Read More »

Painful Apostrophes

Leave a Comment / Writing Advice / Nick Blatchley

Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys doctors to hear popular medical fallacies, or accountants to come up against misinformation about tax obligations. I’m a writer, both by personal interest and profession.

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Should Priorities Always Come First?

Leave a Comment / Business, Business advice / Nick Blatchley

It’s been far too long since I posted my last blog. That’s largely for the positive reason of being busy, but there is an irony that I’m overdue on my own blog because of making sure clients’ blogs get posted on time. “Do as I say, not as I do” certainly applies here. We all

Should Priorities Always Come First? Read More »

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