Top 3 Tips

Insert Customer A into Business B — Three Top Tips to Being Understood

Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a dozen languages by a machine that doesn’t really understand how language works. You were probably furious about it at the time. With a bit of …

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Why You Only Need to Market Your Business to One Customer

Why You Only Need to Market Your Business to One Customer

When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing for no-one. Because “everyone” is so vague that it isn’t really anyone. You’re just shouting randomly into thin air, and there’s no reason why anybody …

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You Don’t Need a Megaphone to Get Through the Recession

I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive food prices up. Projections suggest that the UK’s GDP, only just recovering from the effects of Covid, will be hit hard. A recession inevitably means …

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