Business

Silence Isn’t Golden

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“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied to your business. Silence isn’t golden so much as likely to cost your weight in gold.   Getting the Word Out You can build your Read More

Business

Self-Employment — the Good, the Bad and the Ugly

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Nick Blatchley Copywriting

I’m self-employed. Alternatively, I can (and do) legitimately describe myself as the owner of a business. But, as the only participant in a sole trader organisation, self-employed is a good description. Perhaps you have the same status, or a similar one. If so, you’re probably concerned by Chancellor Philip Hammond’s recent pledge to crack down Read More

Business advice

Without a Paddle?

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Like all business owners and self-employed people, I have the annual task of doing my tax self-assessment. I’ve been receiving polite requests for this from HMRC each year since 2014, and before this year I’ve always been in the habit of getting it done straight away. It isn’t a difficult job, as my financial affairs Read More

Business advice

Don’t Try to Be Good at What You Do

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Whether you’re an accountant, a business coach or a piccolo player, it makes sense that you want to be good at it. The trouble is that, unless you’re in a really niche sector, you’re surrounded by competitors who are also good at the same thing. How do you stand out from the crowd?   Try Read More

Copywriting

The Land of the Vikings

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I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. I studied the Icelandic sagas at university and loved them, and I’d always wanted to see the country where it all happened, but somehow never Read More

Business advice

Promising and Delivering in Writing

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Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, our reputation won’t last long. So how does that apply to writing? The Promise Why should anyone read anything you write in connection with your Read More

Business Development

Welcome to My New Website

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There are very few areas of life that stand still, and web design moves faster than most. I’ve been in business for four years now, and the original design was fine back then. The site has had some tweaks, but the design has remained broadly the same. I’ve realised for a while, though, that I Read More

Writing

White Horses and Copywriting

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There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and perhaps the most inspiring, is the White Horse of Uffington, on the Berkshire/Oxfordshire border. I visited it for the first time this summer, though I was Read More

Uncategorized

Blunt-Force Marketing

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Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If I’ve just bought a Dylan CD, for instance, it’s reasonable to think I might want other Dylan CDs. Even if (as is likely) I already Read More

Writing Advice

George Orwell and the English Language

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George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, when I was younger, an irrational fear of reaching the year 1984. He’s also given us Newspeak (and any number of similar coinings ending in Read More

Business

Are You Creative?

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A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found it an excellent event, although it could have done with being better attended. At the same time, it was mainly (though not entirely) focused on Read More

Copywriting

Another Election?

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In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed up with voting and get cynical about the point of it. After all, whoever we vote for, we end up with the Government. If a Read More