Whether you’re writing blogs or social media, or whether you’re making videos or giving presentations, you need words to market your business. Images can be powerful for creating your audience’s emotions, but the words you use will give them certainty about why they need you. The right words can attract the people you need. But,
The Words That Get Your Business Noticed (for the Right Reasons) Read More »
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing could be further from the truth. Most people who aren’t used to writing — and many who are, come to that — seem to struggle
How to Sound Like Yourself Read More »
Did you know that the Bible was written by AI? Or that Charlotte Brontë used AI to write Jane Eyre, back in 1847? Those are just two of the many classics of literature that have been confidently identified as AI writing. By an AI, of course. Much the same kind of machine that defines humanity
The Myth of AI Catching AI Writing Read More »
Have you thought of writing and publishing a book about your business? That might seem like a strange suggestion. After all, you went into business to do what you’re an expert at, not to be an author. But there’s no reason why you can’t do both. A book can be a great marketing tool, as
Writing a Book About Your Business Read More »
I’ve just completed a six-week course with the excellent National Organisation for Responsible Businesses, led by Jill Poet, and I’ve learnt a lot. So what is responsible business? Isn’t it just ticking trendy boxes? Absolutely not. Being responsible in business is much like being responsible as an individual — recognising that we’re all part of
Responsibility in Business Read More »
Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose and poetry. He said that prose is words in their best order, whereas poetry is the best words in the best order. Besides being a
Marketing with the Best Words Read More »
In the first episode of Star Trek: The Next Generation, someone asks the android Data if he considers himself superior to humans. Data’s reply is “I am superior, sir, in many ways. But I would gladly give it up to be human.” Besides getting him called Pinocchio, this sets the main theme of Data’s story,
The Data Factor — AI Versus Humans Read More »
The chances are that, at some point in your business journey, someone has told you that you need a blog. It’s most likely to have been a coach, but the advice may have come from another source. Perhaps a marketing or SEO advisor, or simply a client or colleague who’s concerned to help you get
Why Do You Need a Blog? Read More »
A couple of years ago, I wrote a blog about writing Artificial Intelligence — ChatGPT and other similar versions. I still broadly agree with what I said then, but I’ve had more chance since to look at what AI can help with — and what still needs Word Wizardry. AI — Strengths and Weaknesses There
What Artificial Intelligence Can Do — And What Still Needs Word Wizardry Read More »
In general, a business today needs a website. There are people who’d disagree with that, and maybe certain businesses can do well enough without one — but why would you want to? A website can serve as a shop window (or even a shop, if you’re selling products), but it’s much more. It can be
What Do You Need for Your Website? Read More »