Copywriting

The Land of the Vikings

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I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. I studied the Icelandic sagas at university and loved them, and I’d always wanted to see the country where it all happened, but somehow never Read More

Copywriting

Another Election?

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In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed up with voting and get cynical about the point of it. After all, whoever we vote for, we end up with the Government. If a Read More

Copywriting

The Copywriter and the Post-Modern Blog

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Writing a blog should be simplicity itself for a copywriter. After all, I write blogs as part of my everyday work that cover topics from hospitality to the medical sector, web design to kitchen design, tourism to fashion. Some of the subjects I’ve written about have been so obscure that I’ve had to look up Read More