Business advice

Who’s Your Business Partner?

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Do you have a business partner? That might be easy to answer. Perhaps you’ve set up a company with someone else, in which case you very obviously do. Perhaps you’ve even officially constituted the company as a partnership.

However, many …

Business strategy

How Full Is Your Glass?

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Business Strategy

Is it best to be an optimist or a pessimist, either in your personal life or in your business?

Well, that depends. Optimism and pessimism aren’t as easy to define as you might think. The classic definition is the “glass …

Business strategy

Specialist or Generalist?

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A few days ago, I was asked what my speciality was in copywriting. It’s a question I’m often asked, and a fair enough question. It’s just not easy for me to answer.

The reality is that I don’t specialise. If …


What Kind of Business Person Are You?

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I’m not a natural business person. That may seem an odd, even risky, thing to admit to, but I don’t think it’s all that unusual among small business owners, especially sole traders. And it doesn’t mean I can’t learn to …