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Random Fact #2

Copywriting is a very old profession. Historically, copywriters have tended to be known as scribes and have been employed in a wide range of contexts. Scribes have kept records and accounts in palaces and temples, written correspondence …

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I wear two hats as a writer. Figurative hats, that is. I’ve worn some spectacular literal hats in the past, but mostly as a performer, rather than a writer.

I’m both Nick Blatchley the copywriter and Nyki Blatchley the fiction …

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Local or global? That’s a question that faces many businesses. Not all, of course: in some cases, the nature of the business will determine the answer. A baker’s shop necessarily has to serve the local community, as does a hairdresser-unless, …

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Random Fact #1

Like many people with a small business, I’m proud to be called a freelancer, but the word was originally more sinister than it is now. It meant a mercenary.

A “freelance” was, quite literally, a knight whose …

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You know what it’s like when you meet a potential new customer. You smile, shake hands, say a few words of greeting—and, by that time,  they’ve already decided what they think of you. Estimates range from three to seven seconds …

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So here we are, at the start of my adventure as a freelance copywriter. Not quite the start – I actually started trading last month, but most of that time has involved getting myself set up, including this fine new …