Writing

White Horses and Copywriting

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There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and perhaps the most inspiring, is the White Horse of Uffington, on the Berkshire/Oxfordshire border. I visited it for the first time this summer, though I was Read More

Writing

Less is More?

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The kind of job I do most frequently is a blog post, typically around 400 words. Not always. Sometimes I might be asked to write an article many times longer, or dozens of pages of a website. Sometimes it’s just a hundred word as a brief profile. The actual writing on these jobs is rarely Read More

Language

Divided by a Common Language

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I mention on my home page that I can write in the various global forms of English, but in practice all of my clients so far have required the familiar UK version of the language. Until last week, when I was asked to edit and rewrite a report written in US English, giving me the Read More