The traditional view of business is a cut-throat, dog-eat-dog world, governed by the law of the jungle. This is perhaps true to some extent of big business — the huge national and multinational corporations who (allegedly, of course) are often not above using dirty tricks against one another and against the public. But what about
Competition or Cooperation? Read More »
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one I hadn’t really expected — why would I want to teach people how to improve their writing, instead of charging to do it for them?
Why Would Anyone Teach Their Skills? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book in them — and often far more than one. Which leaves the question, have you written your book yet? Most people who dismiss the idea
Allow Me to Introduce the Book You Haven’t Written Yet Read More »
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different things to enjoy. Perhaps it goes deeper than that, though. Traditionally, we have five senses*, and most entertainment only engages two of them at most:
Marketing to All the Senses — in Writing? Read More »
There are plenty of things that are important to get right on a business website. The design, the layout and the behind-the-scenes SEO are all crucial, and important content can include images, videos and infographics. But the written content is at least as vital as any of those, and perfecting that will go a long
Win a Free Audit of Your Website Content Read More »
A little while ago, one of my regular clients asked me to have a look at his website content and tighten it up. The thing I immediately noticed was that, as with so many websites, it was all about “why you should use my type of service” rather than “why you should use me.” He
Marketing to Your Strengths Read More »
Do you have a business partner? That might be easy to answer. Perhaps you’ve set up a company with someone else, in which case you very obviously do. Perhaps you’ve even officially constituted the company as a partnership. However, many people who set up a business (including myself) go into it alone. In fact, if
Who’s Your Business Partner? Read More »
Is it best to be an optimist or a pessimist, either in your personal life or in your business? Well, that depends. Optimism and pessimism aren’t as easy to define as you might think. The classic definition is the “glass half full” and “glass half empty”. That does well enough, until you wonder what’s in
How Full Is Your Glass? Read More »
The seas of business have become hazardous lately — for reasons you know well, unless you’ve been living on the moon. High waves, submerged reefs, maybe even icebergs. Is your business equipped to survive it? I crossed the Atlantic on an ocean liner before I was a year old, and midway there was apparently an
Are You Ready to Dodge the Icebergs? Read More »