Well, 2020 is out of the way, and there won’t be many who’ll mourn it. It’s tempting to think that everything would have changed at midnight on New Year’s Eve, but of course it hasn’t. We’re back in lockdown — but one of the main continuities I’ve noticed is that I’m still working flat out, […]
Streamlines and Deepdives — What Has 2021 in Store for Nick Blatchley Copywriting? Read More »
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to me, to most people it’s just one of those mysterious job-titles there’s no reason they should understand. So here’s a quick rundown of what a
So What Exactly Is Copywriting, Anyway? Read More »
Over the past few months, I’ve been updating and revamping my website. Now, thanks to the wonderful Tim Shortt of Webtex Web Design, the new version is live. Many aspects are similar to the old site, but with what are hopefully clearer and more mouth-watering descriptions of who I am and what I offer. But
Welcome to My Revamped Website Read More »
“For each age is a dream that is dying, Or one that is coming to birth.” The Music Makers, Arthur O’Shaughnessy If O’Shaughnessy’s words apply to “each age”, they certainly apply more than usually to 2020. This year has been full of dreams dying. Perhaps you’ve had to cancel a holiday, or even a
Dying or Coming to Birth? Read More »
Even in normal times, it’s crucial to make sure your brand is as widely known and understood as possible — and these aren’t normal times. With businesses planning for coming out of lockdown and potentially hundreds of thousands of jobless people setting up their own micro-businesses, there are immense possibilities. Unfortunately, it also means you’re
Free Offer — Two Valuable Marketing Tools Read More »
We’re all trying to readjust to these strange times. First of all, we’re simply trying to get through the emergency with our health, our family and our business intact. Besides this, we’re trying to second guess what the world will look like when it finally emerges from the grip of coronavirus, and how our business
Are You Reassuring Your Clients in the Crisis? Read More »
We small business owners tend to have an affliction — especially if we’re one-man-bands. We often assume we have to do everything ourselves. After all, it’s my business, isn’t it? I’m complete and self-sufficient — why would I want anyone else helping me run it? The Lone Pioneer There can be good reasons why
A Helping Hand — Outsourcing for Your Business Read More »
The traditional view of business is a cut-throat, dog-eat-dog world, governed by the law of the jungle. This is perhaps true to some extent of big business — the huge national and multinational corporations who (allegedly, of course) are often not above using dirty tricks against one another and against the public. But what about
Competition or Cooperation? Read More »
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one I hadn’t really expected — why would I want to teach people how to improve their writing, instead of charging to do it for them?
Why Would Anyone Teach Their Skills? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »