Business

A Question of Balance

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When you’re building up a business, especially when you’re doing it on your own, it’s tempting to throw yourself into working 24/7. After all, the work’s got to be done, or the clients might not come back.

That’s not 100% …

Business strategy

Specialist or Generalist?

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A few days ago, I was asked what my speciality was in copywriting. It’s a question I’m often asked, and a fair enough question. It’s just not easy for me to answer.

The reality is that I don’t specialise. If …

Business

Can You Network Too Much?

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As you may know, I’m enthusiastic about business networking. Although my website has helped (I currently rank second on the Google search for “copywriting services Hertfordshire”), it’s mainly been networking that’s allowed me to build up a solid client-base over …

Business

What Kind of Business Person Are You?

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I’m not a natural business person. That may seem an odd, even risky, thing to admit to, but I don’t think it’s all that unusual among small business owners, especially sole traders. And it doesn’t mean I can’t learn to …

Writing

Less is More?

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The kind of job I do most frequently is a blog post, typically around 400 words. Not always. Sometimes I might be asked to write an article many times longer, or dozens of pages of a website. Sometimes it’s just …

Business advice

Like Riding a Bike

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Until last month, I hadn’t driven a car for more than twelve years. The reasons are many and various (though, I should stress, purely to do with not having access to a car) but with the upshot that, when I …

Blogging

A Dark and Stormy Blog

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Everything around us is a story. Whether it’s the way reality is, or whether it’s how we’re programmed to see the world, we seem to be surrounded by meaningful sequences of events that tell us how and why things happened. …

Business advice

Two Years in Business

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Today marks an important anniversary for me – two years ago, Nick Blatchley Copywriting was born. It had a fairly long gestation period, although (belabouring the metaphor to death) I didn’t indulge in the latest trend of going on a …

Business news

That Was 2015, That Was

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Happy New Year, everyone.

Well, 2015 is over and (apart from the last part) it was a pretty good year for me. I finished 2014 with business gradually increasing, after several months of finding it difficult to get the business …

Business networking

4Sight and 4seeing

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I recently took a step into the unknown by doing a 4Sight spot at 4Networking. For those of you unfamiliar with the 4N set-up, the 4Sight is a twenty-minute slot in each meeting in which a member – either a …