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Blunt-Force Marketing

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Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If I’ve just bought a Dylan CD, for instance, it’s reasonable …

Business

Are You Creative?

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A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found it an excellent event, although it could have done with …

Copywriting

Another Election?

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In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election.

A lot of us are fed up with voting and get cynical about the point of …

Writing Advice

Painful Apostrophes

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Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys doctors to hear popular medical fallacies, or accountants to come …

Writing Advice

Typos

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Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against fire and food.

Needless to say, I corrected it, and …