Business

Are You Creative?

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A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found it an excellent event, although it could have done with …

Copywriting

Another Election?

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In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election.

A lot of us are fed up with voting and get cynical about the point of …

Writing Advice

Painful Apostrophes

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Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys doctors to hear popular medical fallacies, or accountants to come …

Writing Advice

Typos

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Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against fire and food.

Needless to say, I corrected it, and …

Business training

Planning to Train

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blog-imageFor some time now, I’ve been considering the idea of adding a training side to my business. Having now done a number of 4Sights for 4Networking meetings on “How to Write Right”, I’ve got to that awkward stage between considering …

Business

Two Excellent Training/Networking Events

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In recent months, I haven’t ventured far outside the excellent 4Networking and Business Buzz for networking and picking up tips. So it’s a little surprising that last week I went to two different events on consecutive evenings. Both were excellent, …

Business

Plain Sailing on a Bumpy Road

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In a recent speech about Brexit, Theresa May claimed that the process wouldn’t be “plain sailing” and there would be “bumps in the road”. Politics and Brexit opinions apart, the comment did leave me wondering why anyone would attempt to …

Business

Michaelmas and the Work Ethic

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file0001311896942_small571406On the 29th, it’ll be Michaelmas, not a day that features on most people’s calendars these days. At one time, though, it was the most important date in the financial year, when annual rents and many other payments were due.…

Business

A Question of Balance

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When you’re building up a business, especially when you’re doing it on your own, it’s tempting to throw yourself into working 24/7. After all, the work’s got to be done, or the clients might not come back.

That’s not 100% …

Business strategy

Specialist or Generalist?

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A few days ago, I was asked what my speciality was in copywriting. It’s a question I’m often asked, and a fair enough question. It’s just not easy for me to answer.

The reality is that I don’t specialise. If …

Business

Can You Network Too Much?

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As you may know, I’m enthusiastic about business networking. Although my website has helped (I currently rank second on the Google search for “copywriting services Hertfordshire”), it’s mainly been networking that’s allowed me to build up a solid client-base over …

Business

What Kind of Business Person Are You?

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I’m not a natural business person. That may seem an odd, even risky, thing to admit to, but I don’t think it’s all that unusual among small business owners, especially sole traders. And it doesn’t mean I can’t learn to …