We’ve been in lockdown for nearly a month now, and there’s a huge range between how businesses have fared. I’m lucky that I don’t depend on physical contact, or on physical supplies or products. Even so, one or two clients have put work on ice, and I’m prepared for more of that before the lockdown […]
Coronavirus — Are You Working on Your Business or Watching Boxsets? Read More »
We’re all trying to readjust to these strange times. First of all, we’re simply trying to get through the emergency with our health, our family and our business intact. Besides this, we’re trying to second guess what the world will look like when it finally emerges from the grip of coronavirus, and how our business
Are You Reassuring Your Clients in the Crisis? Read More »
We small business owners tend to have an affliction — especially if we’re one-man-bands. We often assume we have to do everything ourselves. After all, it’s my business, isn’t it? I’m complete and self-sufficient — why would I want anyone else helping me run it? The Lone Pioneer There can be good reasons why
A Helping Hand — Outsourcing for Your Business Read More »
The traditional view of business is a cut-throat, dog-eat-dog world, governed by the law of the jungle. This is perhaps true to some extent of big business — the huge national and multinational corporations who (allegedly, of course) are often not above using dirty tricks against one another and against the public. But what about
Competition or Cooperation? Read More »
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one I hadn’t really expected — why would I want to teach people how to improve their writing, instead of charging to do it for them?
Why Would Anyone Teach Their Skills? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book in them — and often far more than one. Which leaves the question, have you written your book yet? Most people who dismiss the idea
Allow Me to Introduce the Book You Haven’t Written Yet Read More »
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different things to enjoy. Perhaps it goes deeper than that, though. Traditionally, we have five senses*, and most entertainment only engages two of them at most:
Marketing to All the Senses — in Writing? Read More »
There are plenty of things that are important to get right on a business website. The design, the layout and the behind-the-scenes SEO are all crucial, and important content can include images, videos and infographics. But the written content is at least as vital as any of those, and perfecting that will go a long
Win a Free Audit of Your Website Content Read More »
A little while ago, one of my regular clients asked me to have a look at his website content and tighten it up. The thing I immediately noticed was that, as with so many websites, it was all about “why you should use my type of service” rather than “why you should use me.” He
Marketing to Your Strengths Read More »