When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing for no-one. Because “everyone” is so vague that it isn’t really anyone. You’re just shouting randomly into thin air, and there’s no reason why anybody […]
Why You Only Need to Market Your Business to One Customer Read More »
If you’re in business, you can hardly have failed to notice that a new tax year began earlier in April — the 6th, to be precise. Depending on your business, this might involve a good deal of work, but among resetting all your systems, have you ever wondered why the tax year starts on such
The Tax Year — What’s So Special About the Sixth of April? Read More »
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive food prices up. Projections suggest that the UK’s GDP, only just recovering from the effects of Covid, will be hit hard. A recession inevitably means
You Don’t Need a Megaphone to Get Through the Recession Read More »
Most of us in a specialised area of business have experienced it — the question “So what exactly is it that you do?” And, of course, it can be very difficult to explain. Not because you don’t know, but because it’s so obvious to you that they might as well be asking “How do you
Words for Business — So What Written Content Do You Need? Read More »
Arranging and paying for each piece of content individually can be a hassle, if your needs run to multiple items every month. That’s why I’ve just launched three new monthly subscription packages (silver, gold and platinum) to provide a favourable wind for your marketing content. Silver Package To provide a gale-force marketing impact
Package Tour — Or a Tour of the Packages Read More »
For most of the past six thousand years (longer in some parts of the world) life was governed by the agricultural year. This tended to be divided into two parts — the growing season through summer, where you worked as hard as you could to maximise your harvest, and the fallow season through winter, when
The Rise and Fall of the Business Year Read More »
I started my secondary school (a grammar school, back then) back in the mid 1960s. There were many culture shocks in moving from primary school, but one of the most noticeable was that we (the boys, at least) had to get used to being addressed by surname only. Not only that — we were expected
Smart Casual Is Everywhere Read More »
We’re beginning to dare to think about the post-Covid world. Not that we’re at all out of the woods yet, and there’s no guarantee there won’t be further lockdowns, but at least we can think about the future. That hasn’t been easy for more than a year. The one thing that can be predicted about
What Will the Business World Look Like After the Pandemic? Read More »
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of the story. Weeks into the future, perhaps thousands of miles away, that slight disruption of the air can make the difference between whether or not
The Butterfly Effect — How Far Can Your Business Reach? Read More »
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the more unusual is that it’s let us see ourselves in a way we likely never have before. Have you ever been looking at yourself on
The Impossible Zoom Image — Seeing Things Differently Read More »