When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing for no-one. Because “everyone” is so vague that it isn’t really anyone. You’re just shouting randomly into thin air, and there’s no reason why anybody […]
Why You Only Need to Market Your Business to One Customer Read More »
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive food prices up. Projections suggest that the UK’s GDP, only just recovering from the effects of Covid, will be hit hard. A recession inevitably means
You Don’t Need a Megaphone to Get Through the Recession Read More »
Arranging and paying for each piece of content individually can be a hassle, if your needs run to multiple items every month. That’s why I’ve just launched three new monthly subscription packages (silver, gold and platinum) to provide a favourable wind for your marketing content. Silver Package To provide a gale-force marketing impact
Package Tour — Or a Tour of the Packages Read More »
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of the story. Weeks into the future, perhaps thousands of miles away, that slight disruption of the air can make the difference between whether or not
The Butterfly Effect — How Far Can Your Business Reach? Read More »
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the more unusual is that it’s let us see ourselves in a way we likely never have before. Have you ever been looking at yourself on
The Impossible Zoom Image — Seeing Things Differently Read More »
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to me, to most people it’s just one of those mysterious job-titles there’s no reason they should understand. So here’s a quick rundown of what a
So What Exactly Is Copywriting, Anyway? Read More »
These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often before March did you ever use the word furlough? That’s not the only one. Previously rare phrases like “social distancing”, “self-isolation” and “the new normal”
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one I hadn’t really expected — why would I want to teach people how to improve their writing, instead of charging to do it for them?
Why Would Anyone Teach Their Skills? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different things to enjoy. Perhaps it goes deeper than that, though. Traditionally, we have five senses*, and most entertainment only engages two of them at most:
Marketing to All the Senses — in Writing? Read More »