Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose and poetry. He said that prose is words in their best order, whereas poetry is the best words in the best order. Besides being a […]
Marketing with the Best Words Read More »
Early last year, I announced the first of my training workshops, which offered tips on “Creating Impact in Writing”. I was asked a number of questions about it, but one I hadn’t really expected — why would I want to teach people how to improve their writing, instead of charging to do it for them?
Why Would Anyone Teach Their Skills? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different things to enjoy. Perhaps it goes deeper than that, though. Traditionally, we have five senses*, and most entertainment only engages two of them at most:
Marketing to All the Senses — in Writing? Read More »
The seas of business have become hazardous lately — for reasons you know well, unless you’ve been living on the moon. High waves, submerged reefs, maybe even icebergs. Is your business equipped to survive it? I crossed the Atlantic on an ocean liner before I was a year old, and midway there was apparently an
Are You Ready to Dodge the Icebergs? Read More »
“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied to your business. Silence isn’t golden so much as likely to cost your weight in gold. Getting the Word Out You can build your
Silence Isn’t Golden Read More »
Do you write blogs or emails that require the reader to scroll down? Or posts on Facebook that end in the infamous “Read more”? If so, there’s a good chance that not many people are reading them. People today have very short attention spans — and that’s by no means confined to kids. The reality
Compelling Your Readers to Scroll Down Read More »