Well, 2020 is out of the way, and there won’t be many who’ll mourn it. It’s tempting to think that everything would have changed at midnight on New Year’s Eve, but of course it hasn’t. We’re back in lockdown — but one of the main continuities I’ve noticed is that I’m still working flat out, […]
Streamlines and Deepdives — What Has 2021 in Store for Nick Blatchley Copywriting? Read More »
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to me, to most people it’s just one of those mysterious job-titles there’s no reason they should understand. So here’s a quick rundown of what a
So What Exactly Is Copywriting, Anyway? Read More »
If you have a business, chances are you have a website for it. And, if you haven’t — why not? OK, there are businesses that can get by without a website. A local community shop, perhaps. A plumber or electrician who gets all their trade from personal recommendations. Even then, though, it can still be
Is Your Website Working? Read More »
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book in them — and often far more than one. Which leaves the question, have you written your book yet? Most people who dismiss the idea
Allow Me to Introduce the Book You Haven’t Written Yet Read More »
Why do you think food shows are so popular on TV? Well, apart from the fact that most of us like to eat, of course, and also to find different things to enjoy. Perhaps it goes deeper than that, though. Traditionally, we have five senses*, and most entertainment only engages two of them at most:
Marketing to All the Senses — in Writing? Read More »
I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. I studied the Icelandic sagas at university and loved them, and I’d always wanted to see the country where it all happened, but somehow never
The Land of the Vikings Read More »
I recently visited the water mill at Mill Green, near Hatfield. If you don’t know it (and if not I can recommend it), this is a still-working mill that’s thought to have been there for over a thousand years. I had a long chat with the current miller/curator about the history of milling and grain
What Has a Water Mill to Do with Modern Business? Read More »
In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed up with voting and get cynical about the point of it. After all, whoever we vote for, we end up with the Government. If a
Writing a blog should be simplicity itself for a copywriter. After all, I write blogs as part of my everyday work that cover topics from hospitality to the medical sector, web design to kitchen design, tourism to fashion. Some of the subjects I’ve written about have been so obscure that I’ve had to look up
The Copywriter and the Post-Modern Blog Read More »