I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these […]
What Written Content Does Your Business Really Need? Read More »
Do you experience a turn-down in business over the summer? Or at any other time of year? In the summer months, especially August, potential clients, whether they’re consumers or small-business owners, may not be available. Perhaps they’re away on holiday, occupied by their kids on school break or enjoying days out in the sun —
What to Do With Your Downtime This August? Read More »
Have you ever said something and realised, a nanosecond after the words were out of your mouth, that what you meant to say and what you actually said were two different things? We’ve all done it, and the results usually range from mild embarrassment to sharing a laugh. There’s not usually too much danger of
Did I Really Say That? Read More »
You can hardly have missed the debate about recent developments in artificial intelligence (AI). It’s been described as everything from the next major leap forward in human culture to potentially the end of the human race. However, much of the debate has actually been more to do with the moral and legal implications of AI
Artificial Intelligence — What Does This Mean for Business Writing? Read More »
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half hour. Well, you can, but it’s not going to impress anyone — which, after all, is the primary reason for writing blogs. An effective blog
Writing a Blog — It’s Not Just Thrown Together Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — and there have been plenty of them. In fact, the “war to end all wars” has been followed by very few years of peace, and
Communication and Peace — Why We Need to Keep Talking Read More »
How modern do you think modern business is? Obviously, there are aspects of modern business that would have been unthinkable in the past. Fifty years ago, computers were only used by the largest organisations, and that only for what we’d see as a laughably limited range of tasks. Twenty years ago, the idea of small
Modern Business? It’s All Mediaeval Read More »
I recently read an article about the American PR guru who, in the 1990s, was employed by a business consortium to create a climate change denial agenda. No doubt the fee made him rich, and he did the job so well that the arguments he created are still very active today. Now, people reading this
Business and Ethics — How Far Would You Go? Read More »
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a dozen languages by a machine that doesn’t really understand how language works. You were probably furious about it at the time. With a bit of
Insert Customer A into Business B — Three Top Tips to Being Understood Read More »