Long before I became a copywriter, I was a fiction author. Besides hundreds of shorter pieces, I’ve written a number of novels, one of which is currently available on Amazon. When I set up Nick Blatchley Copywriting, I assumed the connection between the two areas would be restricted to the techniques of writing. I gradually
What I Learnt About Business from Writing Novels Read More »
Whether you’re writing blogs or social media, or whether you’re making videos or giving presentations, you need words to market your business. Images can be powerful for creating your audience’s emotions, but the words you use will give them certainty about why they need you. The right words can attract the people you need. But,
The Words That Get Your Business Noticed (for the Right Reasons) Read More »
You’d think that coming over as talking in your own voice would be the simplest possible thing when you’re writing about your business. Judging from what I read, though, nothing could be further from the truth. Most people who aren’t used to writing — and many who are, come to that — seem to struggle
How to Sound Like Yourself Read More »
Did you know that the Bible was written by AI? Or that Charlotte Brontë used AI to write Jane Eyre, back in 1847? Those are just two of the many classics of literature that have been confidently identified as AI writing. By an AI, of course. Much the same kind of machine that defines humanity
The Myth of AI Catching AI Writing Read More »
Have you thought of writing and publishing a book about your business? That might seem like a strange suggestion. After all, you went into business to do what you’re an expert at, not to be an author. But there’s no reason why you can’t do both. A book can be a great marketing tool, as
Writing a Book About Your Business Read More »
I’ve just completed a six-week course with the excellent National Organisation for Responsible Businesses, led by Jill Poet, and I’ve learnt a lot. So what is responsible business? Isn’t it just ticking trendy boxes? Absolutely not. Being responsible in business is much like being responsible as an individual — recognising that we’re all part of
Responsibility in Business Read More »
Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose and poetry. He said that prose is words in their best order, whereas poetry is the best words in the best order. Besides being a
Marketing with the Best Words Read More »
Well, of course I wasn’t neurodivergent — neurospicy, neurosparkly, whatever you like to call it. When I first started getting involved in events about neurodiversity and neuroinclusion, it was very much as an ally. It didn’t occur to me I was anything more. What Is This Neurodiversity? For a good deal of my life,
You Mean Not Everyone Is Like That? Read More »
When you are your business, as most small business owners are, people want to know who you are and what you stand for. If you’re a solopreneur, after all, that will inform everything you do, and if you have employees, you should be ensuring that all your people reflect how you want to run your
What Are the Values You Bring to Your Business? Read More »
In the first episode of Star Trek: The Next Generation, someone asks the android Data if he considers himself superior to humans. Data’s reply is “I am superior, sir, in many ways. But I would gladly give it up to be human.” Besides getting him called Pinocchio, this sets the main theme of Data’s story,
The Data Factor — AI Versus Humans Read More »
