In general, a business today needs a website. There are people who’d disagree with that, and maybe certain businesses can do well enough without one — but why would you want to? A website can serve as a shop window (or even a shop, if you’re selling products), but it’s much more. It can be […]
What Do You Need for Your Website? Read More »
Have you tried writing your own marketing content and found it’s not working? Have you thought about trying but not been sure how to start? Would you like to learn how to add a little wizardry to your content marketing? Well, you can. If you’ve been following my social media or if you’re signed up
Content Marketing Wizardry — My Online Workshop Read More »
Ten years ago, I walked into a networking meeting a contact had invited me to. I’d been in business about four months, and for the most part my experience of networking was simply drop-in chats — but this one, run by an organisation I’d never heard of called 4Networking, was slightly more formal. We even
Ten Years in 4Networking Read More »
Most of what we do in business involves communication, from marketing and sales to HR, planning and collaborating on projects. We need people to understand what we mean (not to mention us understanding what they mean) and that obviously requires clarity. It needs something else, though, as well. It’s needs empathy — understanding that other
Communicating in a Diverse World Read More »
At one time, finding business contacts was tricky — but introducing yourself was simple enough. You had to be meet through an intermediary, or else go somewhere where there’d be other business owners, such as a conference, an award ceremony etc. Once you were face to face, though, all you needed to do was talk.
In Profile — What Makes a Great Online Profile? Read More »
It doesn’t seem possible, but my business is ten years old today. Or, more accurately, yesterday, but Sunday is hardly a day to celebrate a business anniversary. I’ve met a vast number of people along the way, and you may know nothing about the history of Nick Blatchley Copywriting. So here’s a quick rundown of
Nick Blatchley Copywriting Is 10 Years Old Today Read More »
It’s a new year — which, in absolute terms, of course, means nothing at all. Whatever we label it, one day always follows the day before. On the other hand, we all need times to reflect and plan for the future of our businesses, rather than simply drifting along the same track indefinitely. In theory,
It’s 2024 — My Plans for the New Year Read More »
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these
What Written Content Does Your Business Really Need? Read More »
Do you experience a turn-down in business over the summer? Or at any other time of year? In the summer months, especially August, potential clients, whether they’re consumers or small-business owners, may not be available. Perhaps they’re away on holiday, occupied by their kids on school break or enjoying days out in the sun —
What to Do With Your Downtime This August? Read More »
Have you ever said something and realised, a nanosecond after the words were out of your mouth, that what you meant to say and what you actually said were two different things? We’ve all done it, and the results usually range from mild embarrassment to sharing a laugh. There’s not usually too much danger of
Did I Really Say That? Read More »