You can hardly have missed the debate about recent developments in artificial intelligence (AI). It’s been described as everything from the next major leap forward in human culture to potentially the end of the human race. However, much of the debate has actually been more to do with the moral and legal implications of AI […]
Artificial Intelligence — What Does This Mean for Business Writing? Read More »
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half hour. Well, you can, but it’s not going to impress anyone — which, after all, is the primary reason for writing blogs. An effective blog
Writing a Blog — It’s Not Just Thrown Together Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — and there have been plenty of them. In fact, the “war to end all wars” has been followed by very few years of peace, and
Communication and Peace — Why We Need to Keep Talking Read More »
How modern do you think modern business is? Obviously, there are aspects of modern business that would have been unthinkable in the past. Fifty years ago, computers were only used by the largest organisations, and that only for what we’d see as a laughably limited range of tasks. Twenty years ago, the idea of small
Modern Business? It’s All Mediaeval Read More »
I recently read an article about the American PR guru who, in the 1990s, was employed by a business consortium to create a climate change denial agenda. No doubt the fee made him rich, and he did the job so well that the arguments he created are still very active today. Now, people reading this
Business and Ethics — How Far Would You Go? Read More »
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a dozen languages by a machine that doesn’t really understand how language works. You were probably furious about it at the time. With a bit of
Insert Customer A into Business B — Three Top Tips to Being Understood Read More »
When you’re marketing your business, whether you’re writing blogs, social media posts or your website content, who are you writing for? If your answer is “everyone”, then you’re actually writing for no-one. Because “everyone” is so vague that it isn’t really anyone. You’re just shouting randomly into thin air, and there’s no reason why anybody
Why You Only Need to Market Your Business to One Customer Read More »
If you’re in business, you can hardly have failed to notice that a new tax year began earlier in April — the 6th, to be precise. Depending on your business, this might involve a good deal of work, but among resetting all your systems, have you ever wondered why the tax year starts on such
The Tax Year — What’s So Special About the Sixth of April? Read More »
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive food prices up. Projections suggest that the UK’s GDP, only just recovering from the effects of Covid, will be hit hard. A recession inevitably means
You Don’t Need a Megaphone to Get Through the Recession Read More »