Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If I’ve just bought a Dylan CD, for instance, it’s reasonable to think I might want other Dylan CDs. Even if (as is likely) I already […]
Blunt-Force Marketing Read More »
As you may know, I’m enthusiastic about business networking. Although my website has helped (I currently rank second on the Google search for “copywriting services Hertfordshire”), it’s mainly been networking that’s allowed me to build up a solid client-base over the past two years, whether from direct contact or from referrals. My regular groups are
Can You Network Too Much? Read More »
Last week, we witnessed a demonstration in London in which “Guido Fawkes” masks were worn as a symbol of anarchism. Guy Fawkes has rather bizarrely become a kind of anarchist icon, sometimes described as “the last man to enter Parliament with honest intention.” Most of us aren’t actually anarchists, of course; but equally most of
Guy Fawkes — The Anarchist that Never Was Read More »
For the last week or two, I’ve been having one of those times when everyone needs their job finished urgently. When one of my regular clients apologised for asking for an urgent completion when I was so busy, my instinctive reply was “I never complain about having too much work.” Well, that’s 90% true –
Sooner or later, I suppose, we all run into “that” client – the one who leaves your invoice unpaid and ignores your calls and emails. There are precautions, of course, that can reduce the risk of taking on an unreliable client, but, unless you’re in a position to pick and choose your work, you’ll have
To 10 or not to 10? That is the question. Like many of you, I imagine, I’ve been offered a free upgrade to Windows 10, and I’ve been trying to weigh up the pros and cons of accepting. I’m not in any way an IT expert, and I’m not trying to offer anyone advice, but
As you’ll know if you read my newsletters, I’m committed to business networking and attend as many events as I can manage. Or maybe you know because you’ve met me at the events. There are many guides out there explaining the right and wrong ways to approach networking. What follows isn’t meant to be a
I’m writing this on election day. By the time you read it, we’ll probably know who’s going to be running the country for the next five years – or not, if there’s horse-trading to be done – but at the time of writing, I’ve recently got back from having voted. It’s sometimes tempting not to
If you’re reading this, it’s a fair bet that you can write as well. Writing, though, isn’t necessarily the same as writing well. Like any skill, it has to be learnt, practiced and improved, but I have a few simple tips here that can help anyone write more effectively. 1.Think about who you’re writing for
With the end of the tax year coming up, maybe it’s occurred to you to wonder why it falls on such a strange date. It actually all goes back to 1752. Or maybe to 1582. Or even to 46 BC. In 46 BC, Julius Caesar devised the Julian Calendar – or, more realistically, had it