In general, a business today needs a website. There are people who’d disagree with that, and maybe certain businesses can do well enough without one — but why would you want to? A website can serve as a shop window (or even a shop, if you’re selling products), but it’s much more. It can be […]
What Do You Need for Your Website? Read More »
Ten years ago, I walked into a networking meeting a contact had invited me to. I’d been in business about four months, and for the most part my experience of networking was simply drop-in chats — but this one, run by an organisation I’d never heard of called 4Networking, was slightly more formal. We even
Ten Years in 4Networking Read More »
Most of what we do in business involves communication, from marketing and sales to HR, planning and collaborating on projects. We need people to understand what we mean (not to mention us understanding what they mean) and that obviously requires clarity. It needs something else, though, as well. It’s needs empathy — understanding that other
Communicating in a Diverse World Read More »
At one time, finding business contacts was tricky — but introducing yourself was simple enough. You had to be meet through an intermediary, or else go somewhere where there’d be other business owners, such as a conference, an award ceremony etc. Once you were face to face, though, all you needed to do was talk.
In Profile — What Makes a Great Online Profile? Read More »
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these
What Written Content Does Your Business Really Need? Read More »
Do you experience a turn-down in business over the summer? Or at any other time of year? In the summer months, especially August, potential clients, whether they’re consumers or small-business owners, may not be available. Perhaps they’re away on holiday, occupied by their kids on school break or enjoying days out in the sun —
What to Do With Your Downtime This August? Read More »
You can hardly have missed the debate about recent developments in artificial intelligence (AI). It’s been described as everything from the next major leap forward in human culture to potentially the end of the human race. However, much of the debate has actually been more to do with the moral and legal implications of AI
Artificial Intelligence — What Does This Mean for Business Writing? Read More »
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half hour. Well, you can, but it’s not going to impress anyone — which, after all, is the primary reason for writing blogs. An effective blog
Writing a Blog — It’s Not Just Thrown Together Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — and there have been plenty of them. In fact, the “war to end all wars” has been followed by very few years of peace, and
Communication and Peace — Why We Need to Keep Talking Read More »