You know what it’s like when you meet a potential new customer. You smile, shake hands, say a few words of greeting—and, by that time,  they’ve already decided what they think of you. Estimates range from three to seven seconds before someone has made a clear, if subconscious, judgement, but it isn’t long, and it’s […]

So here we are, at the start of my adventure as a freelance copywriter. Not quite the start – I actually started trading last month, but most of that time has involved getting myself set up, including this fine new website, built for me by Tim at Webtexweb Design. A while ago, my job in