I wear two hats as a writer. Figurative hats, that is. I’ve worn some spectacular literal hats in the past, but mostly as a performer, rather than a writer. I’m both Nick Blatchley the copywriter and Nyki Blatchley the fiction writer, and you might assume that there isn’t much connection between the two, except using […]

Local or global? That’s a question that faces many businesses. Not all, of course: in some cases, the nature of the business will determine the answer. A baker’s shop necessarily has to serve the local community, as does a hairdresser-unless, of course, they’re a hairdresser to the stars and can jet off all over the

Random Fact #1 Like many people with a small business, I’m proud to be called a freelancer, but the word was originally more sinister than it is now. It meant a mercenary. A “freelance” was, quite literally, a knight whose lance was pledged to no lord or cause, and who was therefore free to hire

You know what it’s like when you meet a potential new customer. You smile, shake hands, say a few words of greeting—and, by that time,  they’ve already decided what they think of you. Estimates range from three to seven seconds before someone has made a clear, if subconscious, judgement, but it isn’t long, and it’s

So here we are, at the start of my adventure as a freelance copywriter. Not quite the start – I actually started trading last month, but most of that time has involved getting myself set up, including this fine new website, built for me by Tim at Webtexweb Design. A while ago, my job in