New Blog Item

Needless to say, we all have interests that we’d like to concentrate on, whether that’s football, quantum physics or the wheel configuration of classic steam locomotives. For me, it would be a mixture of history and literature, perhaps with some music thrown in for good measure. For a copywriter, the ideal would be to make

New Blog Item Read More »

New Blog Item

I consider myself lucky to live and work in the beautiful Lea Valley in Hertfordshire. In spite of urbanisation and some rather questionable architectural choices in the 1960s, we have the nature-rich marshlands on either side of the river, an area apparently prized by bird-watchers (I love seeing birds, but I don’t have the patience

New Blog Item Read More »

New Blog Item

Random Fact #2 Copywriting is a very old profession. Historically, copywriters have tended to be known as scribes and have been employed in a wide range of contexts. Scribes have kept records and accounts in palaces and temples, written correspondence for the great and good (well, the great, anyway), and made the copies of great

New Blog Item Read More »