White Horses and Copywriting

There are white horses cut into hillsides all over Britain. They’re still being created — the horse near Folkestone was carved as recently as 2003 — but the oldest, and perhaps the most inspiring, is the White Horse of Uffington, on the Berkshire/Oxfordshire border. I visited it for the first time this summer, though I […]

Blunt-Force Marketing

Like most people, I sometimes buy from Amazon, and every time I do they bombard me with recommendations for other items I might want. This can actually make sense. If I’ve just bought a Dylan CD, for instance, it’s reasonable to think I might want other Dylan CDs. Even if (as is likely) I already […]

Typos

Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against fire and food. Needless to say, I corrected it, and that’s really the point. You won’t avoid making typos, but the aim has to be […]