Samuel Taylor Coleridge — in my opinion, the greatest poet in the English language, with the possible exception of Shakespeare and Bob Dylan — once defined the difference between prose and poetry. He said that prose is words in their best order, whereas poetry is the best words in the best order. Besides being a […]
Marketing with the Best Words Read More »
In the first episode of Star Trek: The Next Generation, someone asks the android Data if he considers himself superior to humans. Data’s reply is “I am superior, sir, in many ways. But I would gladly give it up to be human.” Besides getting him called Pinocchio, this sets the main theme of Data’s story,
The Data Factor — AI Versus Humans Read More »
A couple of years ago, I wrote a blog about writing Artificial Intelligence — ChatGPT and other similar versions. I still broadly agree with what I said then, but I’ve had more chance since to look at what AI can help with — and what still needs Word Wizardry. AI — Strengths and Weaknesses There
What Artificial Intelligence Can Do — And What Still Needs Word Wizardry Read More »
Have you tried writing your own marketing content and found it’s not working? Have you thought about trying but not been sure how to start? Would you like to learn how to add a little wizardry to your content marketing? Well, you can. If you’ve been following my social media or if you’re signed up
Content Marketing Wizardry — My Online Workshop Read More »
Ten years ago, I walked into a networking meeting a contact had invited me to. I’d been in business about four months, and for the most part my experience of networking was simply drop-in chats — but this one, run by an organisation I’d never heard of called 4Networking, was slightly more formal. We even
Ten Years in 4Networking Read More »
At one time, finding business contacts was tricky — but introducing yourself was simple enough. You had to be meet through an intermediary, or else go somewhere where there’d be other business owners, such as a conference, an award ceremony etc. Once you were face to face, though, all you needed to do was talk.
In Profile — What Makes a Great Online Profile? Read More »
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these
What Written Content Does Your Business Really Need? Read More »
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half hour. Well, you can, but it’s not going to impress anyone — which, after all, is the primary reason for writing blogs. An effective blog
Writing a Blog — It’s Not Just Thrown Together Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — and there have been plenty of them. In fact, the “war to end all wars” has been followed by very few years of peace, and
Communication and Peace — Why We Need to Keep Talking Read More »