If you’re in business, you can hardly have failed to notice that a new tax year began earlier in April — the 6th, to be precise. Depending on your business, this might involve a good deal of work, but among resetting all your systems, have you ever wondered why the tax year starts on such […]
The Tax Year — What’s So Special About the Sixth of April? Read More »
I think we all know that there’s a recession coming. Spiralling energy and fuel costs will be getting worse due to sanctions against Russia, while the Ukraine war will drive food prices up. Projections suggest that the UK’s GDP, only just recovering from the effects of Covid, will be hit hard. A recession inevitably means
You Don’t Need a Megaphone to Get Through the Recession Read More »
We’re beginning to dare to think about the post-Covid world. Not that we’re at all out of the woods yet, and there’s no guarantee there won’t be further lockdowns, but at least we can think about the future. That hasn’t been easy for more than a year. The one thing that can be predicted about
What Will the Business World Look Like After the Pandemic? Read More »
Somewhere (perhaps in your garden) a butterfly flaps its wings to take off. The effect is so small you don’t even notice it — but that’s not the end of the story. Weeks into the future, perhaps thousands of miles away, that slight disruption of the air can make the difference between whether or not
The Butterfly Effect — How Far Can Your Business Reach? Read More »
Over the past year, many of us have become almost as used to Zoom as to the phone or the TV. It’s given us many benefits, but one of the more unusual is that it’s let us see ourselves in a way we likely never have before. Have you ever been looking at yourself on
The Impossible Zoom Image — Seeing Things Differently Read More »
Remember when you last bought a new car? It was gleaming and ran perfectly, and at first all you needed to do was top it up with fuel. But that didn’t last. Little things needed to be fixed sometimes, and then bigger things. You had to take it for regular services and annual MOTs. Eventually,
Your Website Is Just Like Your Car Read More »
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to me, to most people it’s just one of those mysterious job-titles there’s no reason they should understand. So here’s a quick rundown of what a
So What Exactly Is Copywriting, Anyway? Read More »
Over the past few months, I’ve been updating and revamping my website. Now, thanks to the wonderful Tim Shortt of Webtex Web Design, the new version is live. Many aspects are similar to the old site, but with what are hopefully clearer and more mouth-watering descriptions of who I am and what I offer. But
Welcome to My Revamped Website Read More »
“For each age is a dream that is dying, Or one that is coming to birth.” The Music Makers, Arthur O’Shaughnessy If O’Shaughnessy’s words apply to “each age”, they certainly apply more than usually to 2020. This year has been full of dreams dying. Perhaps you’ve had to cancel a holiday, or even a
Dying or Coming to Birth? Read More »
Even in normal times, it’s crucial to make sure your brand is as widely known and understood as possible — and these aren’t normal times. With businesses planning for coming out of lockdown and potentially hundreds of thousands of jobless people setting up their own micro-businesses, there are immense possibilities. Unfortunately, it also means you’re
Free Offer — Two Valuable Marketing Tools Read More »