Business advice

Don’t Try to Be Good at What You Do

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Whether you’re an accountant, a business coach or a piccolo player, it makes sense that you want to be good at it. The trouble is that, unless you’re in a really niche sector, you’re surrounded by competitors who are also good at the same thing. How do you stand out from the crowd?   Try Read More

Business advice

Promising and Delivering in Writing

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Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, our reputation won’t last long. So how does that apply to writing? The Promise Why should anyone read anything you write in connection with your Read More

Business

Should Priorities Always Come First?

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It’s been far too long since I posted my last blog. That’s largely for the positive reason of being busy, but there is an irony that I’m overdue on my own blog because of making sure clients’ blogs get posted on time. “Do as I say, not as I do” certainly applies here. We all Read More

Business

A Question of Balance

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When you’re building up a business, especially when you’re doing it on your own, it’s tempting to throw yourself into working 24/7. After all, the work’s got to be done, or the clients might not come back. That’s not 100% wrong, of course. It’s hard work to build up a business, and you have to Read More

Business advice

Like Riding a Bike

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Until last month, I hadn’t driven a car for more than twelve years. The reasons are many and various (though, I should stress, purely to do with not having access to a car) but with the upshot that, when I was finally in a position to buy a car late last month, I was expecting Read More

Business advice

Two Years in Business

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Today marks an important anniversary for me – two years ago, Nick Blatchley Copywriting was born. It had a fairly long gestation period, although (belabouring the metaphor to death) I didn’t indulge in the latest trend of going on a “babymoon” before the birth. My business plan confidently predicted the amount of work I could Read More