Social Media

Social media is an essential marketing tool, and that means you need regular engaging content for each of your platforms that will keep your contacts reading. I can provide that.

There are hundreds of social media platforms out there, but you’ll probably want to concentrate on a handful that are most relevant to your business. The main platforms based heavily on written content are LinkedIn, Facebook and Twitter, but even those focused on images or video (e.g. Instagram or YouTube) will still need engaging short descriptions.

Each platform needs its own tone and style, its own type of content. Each has its individual strengths, whether that’s the opportunity to come over as an expert on LinkedIn, the personal engagement of Facebook or Twitter’s invitation to intrigue and fascinate. Most importantly, the posts have to be targeted at the segment of your market that hang out on that particular platform.

Some of your social media posts, of course, will be off-the-cuff reactions to something immediate, and that’s good. The main framework of your social media campaign, though, needs to consist of planned, targeted and expertly written posts — and that’s where I can help you.

To find out more about how I can transform your social media posts, get in touch with me for a chat.