How good are you at communicating with your prospects and customers? If you’re face to face with them, you’re probably on top of it. You can explain persuasively what your business can do for them and why they should use you rather than your competitors.

The trouble is that you’re not always face to face, especially with people who’ve only just come across you. Maybe they’re reading your website. Maybe they’re reading a blog or a social media post. Maybe they’re reading an email you’ve sent or a flyer you’ve posted through their door.

The common factor — they’re going to be reading what you’ve written. And this is where many business owners come unstuck.

Putting together written marketing content isn’t a matter of just writing it down as you think of it. Whatever you’re writing, it has to be:

• targeted
• engaging
• accurate
• relevant
• persuasive
• polished
• correct

And this is true even if you’re aiming to come over as informal and spontaneous. You need to learn and practice before you can communicate effectively in your business writing.

How to Create Impact in Writing is an introduction to this process. In this webinar, you’ll learn the basics of:

• Why effective writing matters
• How to plan your writing
• Some tips to make your business writing engaging — and what to avoid
• How to write effective website content
• How to write engaging blogs
• How to create the right social media posts for the platform you’ve chosen
• How to correct and polish what you’ve written

How to Create Impact in Writing costs just £20, and for this you get a webinar video, approximately 45 minutes long, which ends with suggestions for exercises and practice. You’ll be able to watch it as many times as you need and also to download the slides and the commentary. Contact me if you want to take advantage of this offer.