lockdown

Free Offer — Two Valuable Marketing Tools

Even in normal times, it’s crucial to make sure your brand is as widely known and understood as possible — and these aren’t normal times. With businesses planning for coming out of lockdown and potentially hundreds of thousands of jobless people setting up their own micro-businesses, there are immense possibilities. Unfortunately, it also means you’re …

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The Words We Use

These are — as we’re being reminded from every side — unprecedented times. And one of the more minor consequences is that we’re using unprecedented vocabulary. Be honest: how often before March did you ever use the word furlough? That’s not the only one. Previously rare phrases like “social distancing”, “self-isolation” and “the new normal” …

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Coronavirus — Are You Working on Your Business or Watching Boxsets?

We’ve been in lockdown for nearly a month now, and there’s a huge range between how businesses have fared. I’m lucky that I don’t depend on physical contact, or on physical supplies or products. Even so, one or two clients have put work on ice, and I’m prepared for more of that before the lockdown …

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