I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these […]
What Written Content Does Your Business Really Need? Read More »
Most of us in a specialised area of business have experienced it — the question “So what exactly is it that you do?” And, of course, it can be very difficult to explain. Not because you don’t know, but because it’s so obvious to you that they might as well be asking “How do you
Words for Business — So What Written Content Do You Need? Read More »
It’s often said that everyone has a book inside them. Whether or not that’s true as a whole, it’s certainly true that every business owner has at least one book in them — and often far more than one. Which leaves the question, have you written your book yet? Most people who dismiss the idea
Allow Me to Introduce the Book You Haven’t Written Yet Read More »