Business advice

Don’t Try to Be Good at What You Do

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Whether you’re an accountant, a business coach or a piccolo player, it makes sense that you want to be good at it. The trouble is that, unless you’re in a really niche sector, you’re surrounded by competitors who are also good at the same thing. How do you stand out from the crowd?   Try Read More

Copywriting

The Land of the Vikings

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I normally use my blog to talk about business affairs, but I couldn’t resist writing about my recent trip to Iceland. It had been a dream for a long time. I studied the Icelandic sagas at university and loved them, and I’d always wanted to see the country where it all happened, but somehow never Read More

Business advice

Promising and Delivering in Writing

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Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, our reputation won’t last long. So how does that apply to writing? The Promise Why should anyone read anything you write in connection with your Read More

Business Development

Welcome to My New Website

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There are very few areas of life that stand still, and web design moves faster than most. I’ve been in business for four years now, and the original design was fine back then. The site has had some tweaks, but the design has remained broadly the same. I’ve realised for a while, though, that I Read More