It’s a new year — which, in absolute terms, of course, means nothing at all. Whatever we label it, one day always follows the day before. On the other hand, we all need times to reflect and plan for the future of our businesses, rather than simply drifting along the same track indefinitely. In theory, […]
It’s 2024 — My Plans for the New Year Read More »
I always say that all businesses need written marketing content — and that’s true. But what kind of content do you need? Needless to say, that depends partly on what kind of business you have, but there are some generalisations you can make. It’s likely that any business will need some, at least, of these
What Written Content Does Your Business Really Need? Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
Most of us in a specialised area of business have experienced it — the question “So what exactly is it that you do?” And, of course, it can be very difficult to explain. Not because you don’t know, but because it’s so obvious to you that they might as well be asking “How do you
Words for Business — So What Written Content Do You Need? Read More »
Arranging and paying for each piece of content individually can be a hassle, if your needs run to multiple items every month. That’s why I’ve just launched three new monthly subscription packages (silver, gold and platinum) to provide a favourable wind for your marketing content. Silver Package To provide a gale-force marketing impact
Package Tour — Or a Tour of the Packages Read More »
Recently, someone I’ve known for a while through networking meetings admitted that she didn’t know what “being a copywriter” actually involved. That isn’t really unusual. While it seems obvious to me, to most people it’s just one of those mysterious job-titles there’s no reason they should understand. So here’s a quick rundown of what a
So What Exactly Is Copywriting, Anyway? Read More »
“Silence is golden”, according to the classic Sixties song, echoing the old proverb “speech is silver, silence is golden”. Profound philosophy, perhaps, but definitely not a philosophy to be applied to your business. Silence isn’t golden so much as likely to cost your weight in gold. Getting the Word Out You can build your
Silence Isn’t Golden Read More »
Everything around us is a story. Whether it’s the way reality is, or whether it’s how we’re programmed to see the world, we seem to be surrounded by meaningful sequences of events that tell us how and why things happened. They range from great world events to jokes or urban legends, and to some extent
A Dark and Stormy Blog Read More »