Business advice

Promising and Delivering in Writing

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Promising and delivering are fairly central to any business. After all, if we don’t promise, no-one knows what we have to offer, while if we don’t deliver on the promises, our reputation won’t last long. So how does that apply to writing? The Promise Why should anyone read anything you write in connection with your Read More

Writing Advice

George Orwell and the English Language

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George Orwell has left a significant mark on how we speak and think. He’s given us phrases like Big Brother and Room 101, a yardstick to measure political manipulation and, when I was younger, an irrational fear of reaching the year 1984. He’s also given us Newspeak (and any number of similar coinings ending in Read More

Business

Are You Creative?

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A few weeks ago, I attended The Creative Expo at the University of Hertfordshire in Hatfield. It was a business show specially geared towards the creative industries, and I found it an excellent event, although it could have done with being better attended. At the same time, it was mainly (though not entirely) focused on Read More

Copywriting

Another Election?

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In 2015 we had a General Election. In 2016 we had the Referendum. And guess what, in 2017 we’re back for another General Election. A lot of us are fed up with voting and get cynical about the point of it. After all, whoever we vote for, we end up with the Government. If a Read More

Writing Advice

Painful Apostrophes

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Most, if not all, areas of expertise or professional interest come at a cost: the instinctive pain caused by non-experts getting it spectacularly wrong. I’m sure, for instance, it annoys doctors to hear popular medical fallacies, or accountants to come up against misinformation about tax obligations. I’m a writer, both by personal interest and profession. Read More

Business

Should Priorities Always Come First?

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It’s been far too long since I posted my last blog. That’s largely for the positive reason of being busy, but there is an irony that I’m overdue on my own blog because of making sure clients’ blogs get posted on time. “Do as I say, not as I do” certainly applies here. We all Read More

Writing Advice

Typos

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Everyone who writes makes typos. I certainly do. A while ago, I was writing a piece about insurance and discovered I’d invented an entirely new type of policy — against fire and food. Needless to say, I corrected it, and that’s really the point. You won’t avoid making typos, but the aim has to be Read More

Business training

Planning to Train

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For some time now, I’ve been considering the idea of adding a training side to my business. Having now done a number of 4Sights for 4Networking meetings on “How to Write Right”, I’ve got to that awkward stage between considering and arranging which we call planning. And so I’m using this blog essentially to think Read More

Business

Two Excellent Training/Networking Events

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In recent months, I haven’t ventured far outside the excellent 4Networking and Business Buzz for networking and picking up tips. So it’s a little surprising that last week I went to two different events on consecutive evenings. Both were excellent, and both were very different. Digital Networking Evening — The Lodge, Ware Wednesday’s event was Read More

Business

Plain Sailing on a Bumpy Road

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In a recent speech about Brexit, Theresa May claimed that the process wouldn’t be “plain sailing” and there would be “bumps in the road”. Politics and Brexit opinions apart, the comment did leave me wondering why anyone would attempt to sail on a road — with or without bumps. This isn’t May-bashing — she was Read More

Business

Michaelmas and the Work Ethic

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On the 29th, it’ll be Michaelmas, not a day that features on most people’s calendars these days. At one time, though, it was the most important date in the financial year, when annual rents and many other payments were due. It might seem an odd date to pick, but the reason would be obvious to Read More

Business

A Question of Balance

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When you’re building up a business, especially when you’re doing it on your own, it’s tempting to throw yourself into working 24/7. After all, the work’s got to be done, or the clients might not come back. That’s not 100% wrong, of course. It’s hard work to build up a business, and you have to Read More

Business strategy

Specialist or Generalist?

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A few days ago, I was asked what my speciality was in copywriting. It’s a question I’m often asked, and a fair enough question. It’s just not easy for me to answer. The reality is that I don’t specialise. If I were going to choose to concentrate on areas I love, I suppose it would Read More

Business

Can You Network Too Much?

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As you may know, I’m enthusiastic about business networking. Although my website has helped (I currently rank second on the Google search for “copywriting services Hertfordshire”), it’s mainly been networking that’s allowed me to build up a solid client-base over the past two years, whether from direct contact or from referrals. My regular groups are Read More