At one time, finding business contacts was tricky — but introducing yourself was simple enough. You had to be meet through an intermediary, or else go somewhere where there’d be other business owners, such as a conference, an award ceremony etc. Once you were face to face, though, all you needed to do was talk. […]
In Profile — What Makes a Great Online Profile? Read More »
It doesn’t seem possible, but my business is ten years old today. Or, more accurately, yesterday, but Sunday is hardly a day to celebrate a business anniversary. I’ve met a vast number of people along the way, and you may know nothing about the history of Nick Blatchley Copywriting. So here’s a quick rundown of
Nick Blatchley Copywriting Is 10 Years Old Today Read More »
It’s a new year — which, in absolute terms, of course, means nothing at all. Whatever we label it, one day always follows the day before. On the other hand, we all need times to reflect and plan for the future of our businesses, rather than simply drifting along the same track indefinitely. In theory,
It’s 2024 — My Plans for the New Year Read More »
Do you experience a turn-down in business over the summer? Or at any other time of year? In the summer months, especially August, potential clients, whether they’re consumers or small-business owners, may not be available. Perhaps they’re away on holiday, occupied by their kids on school break or enjoying days out in the sun —
What to Do With Your Downtime This August? Read More »
Perhaps someone (your business coach, maybe) has told you that you need to write blogs. Well, how hard can that be? You can throw one together in a spare half hour. Well, you can, but it’s not going to impress anyone — which, after all, is the primary reason for writing blogs. An effective blog
Writing a Blog — It’s Not Just Thrown Together Read More »
Like most people in the marketing sector, I talk a lot about marketing content and tend to assume everyone knows what I mean. Perhaps if you’re just getting into the process, though, it might not be so obvious. Marketing covers a wide range of media and situations. The most obvious, perhaps, are written content, images
A few weeks ago, we celebrated Remembrance Day. This was originally begun to mark the end of the Great War, but now it also remembers all the wars since — and there have been plenty of them. In fact, the “war to end all wars” has been followed by very few years of peace, and
Communication and Peace — Why We Need to Keep Talking Read More »
How modern do you think modern business is? Obviously, there are aspects of modern business that would have been unthinkable in the past. Fifty years ago, computers were only used by the largest organisations, and that only for what we’d see as a laughably limited range of tasks. Twenty years ago, the idea of small
Modern Business? It’s All Mediaeval Read More »
I recently read an article about the American PR guru who, in the 1990s, was employed by a business consortium to create a climate change denial agenda. No doubt the fee made him rich, and he did the job so well that the arguments he created are still very active today. Now, people reading this
Business and Ethics — How Far Would You Go? Read More »
Have you ever tried to make sense of the instructions for something you’ve bought? You know — those instructions. The ones that appear to have been translated through half a dozen languages by a machine that doesn’t really understand how language works. You were probably furious about it at the time. With a bit of
Insert Customer A into Business B — Three Top Tips to Being Understood Read More »